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Michael Bosworth
288 pages • first pub 2011 (editions)
ISBN/UID: 9781283395656
Format: Digital
Language: English
Publisher: McGraw-Hill
Publication date: Not specified
Description
Build better relationships and Sell More Effectively With a Powerful SALES STORY"Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn't work; best case, we can arg...
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Content Warnings
—
Michael Bosworth
288 pages • first pub 2011 (editions)
ISBN/UID: 9781283395656
Format: Digital
Language: English
Publisher: McGraw-Hill
Publication date: Not specified
Description
Build better relationships and Sell More Effectively With a Powerful SALES STORY"Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn't work; best case, we can arg...
Community Reviews
Content Warnings