Giep Franzen

2 books

The Science and Art of Branding by Giep Franzen, Sandra E. Moriarty

The Science and Art of Branding

Giep Franzen, Sandra E. Moriarty

575 pages • first pub 2008 (editions)

nonfiction reference challenging informative slow-paced
The Mental World of Brands: Mind, Memory, and Brand Success by Margot Bouwman, Giep Franzen

The Mental World of Brands: Mind, Memory, and Brand Success

Margot Bouwman, Giep Franzen

missing page info • first pub 2005 (editions)

challenging informative medium-paced