The Manson family, Scientology, Crossfit, and Mary Kay all have something in common. They all use language and rhetoric found in cults. The word cult is tossed around so lightly and Cultish is here to show you why. This book defines and explains the power of emphatic language and how companies and cults use it at others' detriment. It also has a very sympathetic look at the people who join cults and how the world should treat these victims with kindness. Educational, kind, and humorous this book has it all.