There's something ironic to writing a mini-review for a networked, virtual audience of simultaneously nobody and everybody. But I am compelled to say that Rushkoff, as ever, has his finger on the pulse of something here: narrative collapse, overwinding, apocalypto -- these are immensely useful terms for the pace and timbre of life in 21st c. America. It pays to take the time and read (a book, no less!) about them, if only to help orient oneself to the media, corporate, lifestyle deluge (of, admittedly, "first-world problems") we experience daily.