“I mean, do myths spring fully formed from the imagination and the needs of a society, I said, as if they emerged from society’s subconscious? Or are myths conscious creations by the various money-making forces? For instance, is advertising a new kind of myth-making? Do companies sell their water etc by telling us the right kind of persuasive myth? Is that why people who really don’t need to buy something that’s practically free still go out and buy bottles of it? Will they soon be thinking up a myth to sell us air?”
An interesting mythical adaptation !! The writing style was unique, it reminded me of fleabag or sally rooney novels a bit