A review by jiujensu
Desperately Seeking Self-Improvement: A Year Inside the Optimization Movement by André Spicer, Carl Cederström

funny lighthearted reflective fast-paced

5.0

I had been waiting to read this for some time because I liked their idea of taking 12 topics in self-help, wellness or optimization and experimenting with them each month for a year. There are obvious problems with the "experiment," but the goal clearly isn't science. It's more of an absurd approach to a search for meaning. Or as one of their colleagues said, how to have a midlife crisis. And it's funny. 

I enjoyed this ridiculous book as much as I'd hoped. If you're annoyed with self-help and productivity obsessions, I think you'll like it. Though, the morality chapter is off the rails. It thoroughly annoyed me. Kant and Utilitarianism, making others pay for your meal so you can give to charity. Lol. No.

At various intervals, I wondered what the point was of their weird year. André said it well: "Had it been nothing more than Jackass meets self-help?" But I think despite that, they do end up analyzing their experience and coming up with valuable conclusions (eventually) on self-help, friendship, themselves and society.