I have been fascinated by cults, so once I stumbled upon this book, I knew I wanted to buy it and read it. Took a while, but after reading I can say that this is a good one. It takes a look into the language that cults and not-cults-but-culty-things use and how they can influence us.

It ranges a broad stroke of topics from well known cults to MLM's (multi-level marketing, I always think of men loving men when I hear MLM) to fitness to social media. When reading this, I could totally see cultish language in my old workplace and finally made sense why I was rubbed the wrong way by some of the language they used.

I highly recommend for anyone interested in how cults use language to manipulate, or really how companies can use cultish language to influence you, to read this book!