This book suffers in some ways from being unorganized. You're reading something about some event in the history of sportscenter and suddenly the next paragraph is something by someone else that is completely unrelated. The books works best when using multiple voices to tell different sides of the same story, or get multiple opinions about the same event. When the books decides to ramble switching topics seemingly at random, it suffers as a narrative.

I found that as someone who started watching ESPN in the late 90's, the later chapters were more interesting as they provided inside knowledge of events I witnessed firsthand. For fans of ESPN or sports in general, this is a good account of how ESPN rose to its dominant place in the world of sports.