tldr; Overall a good book, with a couple of things that bugged me.

M/M smalltown Christmas romcom, between a queer bookseller and a famous author who both have their own trauma and problems to deal with. It also goes into issues such as capitalism, large firms destroying small businesses, slut shaming and victim blaming in media, all without making it feel too much or too in your face. Also complicated parent-child relationships.

It also takes place in a little Welsh town, near the English border, and it has some discussion of the English oppression of Wales, and an appearance by Mari Lwyd. (If you don't know what Mari Lwyd is I very much recommend you look it up.)

Four stars only because I really don't like cheating plotlines, and while this wasn't /quite/ that, it came close. I would say there was definitely emotional cheating involved (not between the two main parties).