I think the argument this book makes is best summed up by a quote that appears about halfway through the book, when the author is talking to a Harry Styles fan who got involved in a 2017 effort to boost his streaming numbers for his first solo single, "Sign of the Times."

EINIGFY is a lyric from a One Direction song and also a way to encapsulate their fandom - through the book, Tiffany explores the way in which these (mostly teen, mostly female) fans created community around a group they adored, for better or for worse. I'm really interested in the way people build these sort of in-groups of shared interests and/or identities online, and Tiffany does a great job in finding the different sub-communities in the 1D fandom and teasing them out.

I also really appreciated her efforts to talk about archiving what's essentially ephemeral culture, and how it was tough to find even things she remembered seeing on the internet five or ten years ago. I think this book could have been strengthened by having a digital version of her footnotes online somewhere - I spent a lot of time painstakingly typing in Tumblr URLs.

At times, Tiffany is perhaps too invested in the story she's telling. She's clearly got opinions on the whole Harry x Louis situation (which I think she's right about) and Harry's song "Woman" off his 2017 eponymous solo album (which I think she's wrong about). Still, this was a really fascinating and validating look at a powerful fandom often written off for seemingly being populated by entirely white teenage girls, the ramifications of ignoring those fandoms, and the way fandom continues to evolve online. 

Thank you Farrar, Straus, & Giroux and NetGalley for the ARC!