The formatting of the book is so strange, using just interview transcripts as the primary text. I got lost often as the author decided to throw so much information at you in a noncomprehensible way and suddenly shift to a new idea or story. The book also runs really, really long, when a lot of the back and forth between interviews can be condensed into a fascinating story. The first half of the book moves so slowly through minute details about the formation and growth of ESPN. Two stars because I'm a huge sports fan and enjoyed hearing from some SportsCenter personalities, but otherwise, very difficult to get through.