Writing aside, the thing I love most about Louise O'Neill is that you can't pigeonhole her work. Each book feels fresh, innovative and defies genre labels. Her novels cover a diverse range of subjects. With "Idol", O'Neill explores the subjectivity of memory, and our carefully cultivated online personas, through the lens of friendship. It's current, timely and really makes you think about the world we are building for ourselves by centering social media in our lives. I thought it was a brilliant read and expect it will be a huge hit. I hope so, as Louise O'Neill deserves widespread recognition and readership.