''The reason millions of us binge cult documentaries or go down rabbit holes researching groups from Jonestones to QAnon is not that there's some twisted voyeur inside us all that's inexplicably attracted to darkness. We'll all see enough car crashes and read enough cult exposés; if all we wanted was a spooky fix, we'd be bored already. But we're not bored, because we're still hunting for a satisfying answer to the question of what causes seemingly 'normal' people to join- and, more important, stay in-fanatical fringe groups with extreme ideologies. We're scanning for threats, on some level, wondering, is everyone susceptible to cultish influence? Could dit happen to you? Could it happen to me? And if so, how?''

An incredible book, so well vulgarized. This is explained major difference between cult-like groups (cultish groups) like sport fan, bran fans, etc. and cult like Jonestones, what makes them similar and what makes them different - and how one slowly becomes part of a cult unknowingly.