The Art of the Pitch: Persuasion and Presentation Skills that Win Business by Peter Coughter

The Art of the Pitch: Persuasion and Presentation Skills that Win Business

Peter Coughter

253 pages first pub 2012 (editions)

nonfiction business informative slow-paced
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Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on t...

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