Marketing a Country: Promotion as a Tool for Attracting Foreign Investment by Louis T. Wells, Alvin G. Wint

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment

Occasional Papers

Louis T. Wells, Alvin G. Wint

189 pages • missing pub info (editions)

nonfiction business economics
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Revised Edition. The new competitive foreign investment environment has prompted analogies between competition among governments for foreign investment and competition among firms for market share. Given the similarities in the nature of the compe...

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