The Measurement of Meaning by Charles E. Osgood, George J. Suci, Percy Tannenbaum

The Measurement of Meaning

Charles E. Osgood, George J. Suci, Percy Tannenbaum

360 pages missing pub info (editions)

nonfiction psychology
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In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general tec...

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