Frenemies: The Epic Disruption of the Ad Business by Ken Auletta
Frenemies: The Epic Disruption of the Ad Business

Ken Auletta

Frenemies: The Epic Disruption of the Ad Business

Ken Auletta

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nonfiction business economics reference adventurous informative slow-paced
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Description

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on eve...

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