Customer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand? by Steven Walden

Customer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand?

Steven Walden

260 pages • missing pub info (editions)

nonfiction business economics technology informative medium-paced
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Description

Walden shows why most customer experience management fails to improve the customer's real experience and how to concentrate on the subjective emotional perceptions that drive the customer's actual "experience" rather than the quantitative service ...

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