Scan barcode
416 pages • missing pub info (editions)
ISBN/UID: 9781861522337
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 10 March 2010
Description
This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essentia...
Community Reviews
Content Warnings
416 pages • missing pub info (editions)
ISBN/UID: 9781861522337
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 10 March 2010
Description
This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essentia...
Community Reviews
Content Warnings