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279 pages • first pub 2022 (editions)
ISBN/UID: 9781847943569
Format: Paperback
Language: English
Publisher: Not specified
Publication date: 21 January 2023
Description
How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer lear...
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279 pages • first pub 2022 (editions)
ISBN/UID: 9781847943569
Format: Paperback
Language: English
Publisher: Not specified
Publication date: 21 January 2023
Description
How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer lear...