Scan barcode
424 pages • missing pub info (editions)
ISBN/UID: 9781138144750
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 22 July 2016
Description
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to...
Community Reviews
Content Warnings
424 pages • missing pub info (editions)
ISBN/UID: 9781138144750
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 22 July 2016
Description
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to...