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352 pages • first pub 2016 (editions)
ISBN/UID: 9780190304935
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Publication date: 28 March 2016
Description
How Brands Grow provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalt...
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352 pages • first pub 2016 (editions)
ISBN/UID: 9780190304935
Format: Hardcover
Language: English
Publisher: Oxford University Press, USA
Publication date: 28 March 2016
Description
How Brands Grow provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalt...
Community Reviews
Content Warnings