Effetto Google: La fine del mondo come lo conosciamo by Ken Auletta, Roberto Merlini

Effetto Google: La fine del mondo come lo conosciamo

Ken Auletta, Roberto Merlini

444 pages first pub 2009 (editions)

nonfiction business history technology informative medium-paced
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There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's foun...

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