Outside Innovation: How Your Customers Will Co-Design Your Company's Future by Patricia B. Seybold

Outside Innovation: How Your Customers Will Co-Design Your Company's Future

Patricia B. Seybold

412 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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How dynamic businesses of every size can unleash innovation by inviting customers to co-design what they do and make. Reading line: The 8 Roles Customers Play in Trend-Setting Companies The refrain is familiar for Patricia Seybold in her journeys ...

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