Scientific Advertising by Claude Hopkins

Scientific Advertising

Claude Hopkins

92 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy is widely quoted as saying t...

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