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653 pages • first pub 1989 (editions)
ISBN/UID: 9781111526191
Format: Paperback
Language: English
Publisher: South Western Educational Publishing
Publication date: Not specified
Description
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a...
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653 pages • first pub 1989 (editions)
ISBN/UID: 9781111526191
Format: Paperback
Language: English
Publisher: South Western Educational Publishing
Publication date: Not specified
Description
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a...