Shopping for Identity: The Marketing of Ethnicity by Marilyn Halter

Shopping for Identity: The Marketing of Ethnicity

Marilyn Halter

244 pages first pub 2000 (editions)

nonfiction business history sociology challenging informative reflective medium-paced
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In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billio...

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