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284 pages • missing pub info (editions)
ISBN/UID: 9353887534
Format: Paperback
Language: English
Publisher: Not specified
Publication date: 01 March 2021
Description
Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brai...
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284 pages • missing pub info (editions)
ISBN/UID: 9353887534
Format: Paperback
Language: English
Publisher: Not specified
Publication date: 01 March 2021
Description
Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brai...