How People Buy Online: The Psychology Behind Consumer Behaviour by Seema Gupta

How People Buy Online: The Psychology Behind Consumer Behaviour

Seema Gupta

284 pages missing pub info (editions)

nonfiction business
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Description

Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brai...

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