Orchestrating Public Opinion: How Music Persuades in Television Political Ads for Us Presidential Campaigns, 1952-2016 by Paul Christiansen

Orchestrating Public Opinion: How Music Persuades in Television Political Ads for Us Presidential Campaigns, 1952-2016

Paul Christiansen

216 pages first pub 2017 (editions)

informative reflective medium-paced
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Description

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed explora...

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