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Robert W. Bly
229 pages • first pub 2006 (editions)
ISBN/UID: 9780324300826
Format: Hardcover
Language: English
Publisher: South-Western Educational Pub
Publication date: Not specified
Description
Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white ...
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—
Robert W. Bly
229 pages • first pub 2006 (editions)
ISBN/UID: 9780324300826
Format: Hardcover
Language: English
Publisher: South-Western Educational Pub
Publication date: Not specified
Description
Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white ...