Influence: The Psychology Of Persuasion by Robert B. Cialdini
Influence: The Psychology Of Persuasion

Robert B. Cialdini

Influence: The Psychology Of Persuasion

Robert B. Cialdini

336 pages first pub 1984 (editions)

nonfiction business psychology self help informative reflective fast-paced
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...

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