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308 pages • first pub 2000 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disne...
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308 pages • first pub 2000 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disne...