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272 pages • missing pub info (editions)
ISBN/UID: 9780071752633
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 03 January 2011
Description
Today's Hottest Trends for On-the-Spot Marketing "A must read for media and marketers."--Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies ...
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272 pages • missing pub info (editions)
ISBN/UID: 9780071752633
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 03 January 2011
Description
Today's Hottest Trends for On-the-Spot Marketing "A must read for media and marketers."--Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies ...