Digital Marketing Fundamentals: From Strategy to Roi by Berend Sikkenga, Marjolein Visser, Mike Berry

Digital Marketing Fundamentals: From Strategy to Roi

Berend Sikkenga, Marjolein Visser, Mike Berry

640 pages • first pub 2018 (editions)

informative lighthearted medium-paced
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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals...

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