Kidfluence: Why Kids Today Mean Business by Anne Sutherland, Beth Thompson

Kidfluence: Why Kids Today Mean Business

Anne Sutherland, Beth Thompson

256 pages first pub 2001 (editions)

medium-paced
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Description

Welcome to Kidfluence - an era unlike any other. From what breakfast cereal they buy, to where they vacation, to what car would make a good family vehicle, today's kids are having a dramatic impact on their families' purchasing decisions and on Ca...

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