Marketing Mental Health Services to Managed Care by Norman Winegar, John Bistline, William Winston
Marketing Mental Health Services to Managed Care

Norman Winegar, John Bistline, William Winston

Marketing Mental Health Services to Managed Care

Haworth Marketing Resources

Norman Winegar, John Bistline, William Winston

200 pages missing pub info (editions)

nonfiction health psychology informative medium-paced
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Description

Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasin...

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