Measuring User Engagement by Heather O'Brien, Elad Yom-Tov, Mounia Lalmas

Measuring User Engagement

Synthesis Lectures on Information Concepts, Retrieval, and S

Heather O'Brien, Elad Yom-Tov, Mounia Lalmas

132 pages • missing pub info (editions)

nonfiction computer science informative medium-paced
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User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key conc...

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