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360 pages • missing pub info (editions)
ISBN/UID: 9781138169975
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 26 November 2015
Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the indiv...
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360 pages • missing pub info (editions)
ISBN/UID: 9781138169975
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 26 November 2015
Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the indiv...
Community Reviews
Content Warnings