The Physics of Brand: Understand the Forces Behind Brands That Matter by Aaron Keller, Dan Wallace, Renee Marino

The Physics of Brand: Understand the Forces Behind Brands That Matter

Aaron Keller, Dan Wallace, Renee Marino

192 pages • first pub 2016 (editions)

nonfiction informative medium-paced
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Description

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provid...

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