Contextual Pricing: The Death of List Price and the New Market Reality by Cecilia Nguyen, John G. Hanson, Michael Barzelay, Robert Docters
Contextual Pricing: The Death of List Price and the New Market Reality

Cecilia Nguyen, John G. Hanson, Michael Barzelay, Robert Docters

Contextual Pricing: The Death of List Price and the New Market Reality

Cecilia Nguyen, John G. Hanson, Michael Barzelay, Robert Docters

256 pages missing pub info (editions)

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“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s ...

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