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D. Jackson, E. Sheinkop, R. Jankovich
201 pages • missing pub info (editions)
ISBN/UID: 9781137271471
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 31 October 2013
Description
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have mo...
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—
D. Jackson, E. Sheinkop, R. Jankovich
201 pages • missing pub info (editions)
ISBN/UID: 9781137271471
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 31 October 2013
Description
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have mo...