B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship by Thomas Lah, J.B. Wood, J.B. Wood, Todd Hewlin

B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

Thomas Lah, J.B. Wood, J.B. Wood, Todd Hewlin

missing page info Add in missing page information • first pub 2013 (editions)

informative slow-paced
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Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple make, sell,...

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