The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage by Steve Phillips, Stephan Gans, Ryan Barry

The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage

Steve Phillips, Stephan Gans, Ryan Barry

172 pages • first pub 2024 (editions) user-added

nonfiction business
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Description

Discover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizat...

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