Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand by John C. Havens, Lynne D. Johnson, Shel Holtz

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

John C. Havens, Lynne D. Johnson, Shel Holtz

288 pages • first pub 2008 (editions)

nonfiction business informative medium-paced
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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and y...

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