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Language: English
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Presenting the history of coffee from its discovery on an ancient Ethiopian hillside to its role as an elixir in the age of Starbucks, this account discusses the rise and fall of regional brands in the United States, the role of advertising, the g...
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ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Presenting the history of coffee from its discovery on an ancient Ethiopian hillside to its role as an elixir in the age of Starbucks, this account discusses the rise and fall of regional brands in the United States, the role of advertising, the g...