How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands by Byron Sharp, Jenni Romaniuk
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
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Byron Sharp, Jenni Romaniuk
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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Byron Sharp, Jenni Romaniuk

256 pages • missing pub info (editions)

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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance â€" fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chap...

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