Weird Ideas That Work: 11 1/2 Practices for Promoting Managing and Sustaining Innovation by Robert I. Sutton
Weird Ideas That Work: 11 1/2 Practices for Promoting Managing and Sustaining Innovation
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Robert I. Sutton
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Weird Ideas That Work: 11 1/2 Practices for Promoting Managing and Sustaining Innovation

Robert I. Sutton

240 pages • first pub 2001 (editions)

nonfiction business informative inspiring medium-paced
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A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.Creativity, new ideas, inn...

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