Innovation Management: Effective Strategy and Implementation by Rick Mitchell, Keith Goffin
Innovation Management: Effective Strategy and Implementation
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Rick Mitchell, Keith Goffin
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Innovation Management: Effective Strategy and Implementation

Rick Mitchell, Keith Goffin

440 pages • missing pub info (editions)

nonfiction business economics
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Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it i...

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