Managing the Customer Experience: Turning Customers Into Advocates by Shaun Smith, Joe L. Wheeler

Managing the Customer Experience: Turning Customers Into Advocates

Shaun Smith, Joe L. Wheeler

272 pages first pub 2002 (editions)

nonfiction business informative medium-paced
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How much more profit could you make if you had customers who couldn't imagine doing business with anyone but you? In your dreams! Tell that to Virgin Atlantic or Harley Davidson. How great would life be if 40% of your new business simply knocked o...

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