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272 pages • first pub 2003 (editions)
ISBN/UID: 9780738208626
Format: Paperback
Language: English
Publisher: Basic Books
Publication date: 19 February 2004
Description
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen ...
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272 pages • first pub 2003 (editions)
ISBN/UID: 9780738208626
Format: Paperback
Language: English
Publisher: Basic Books
Publication date: 19 February 2004
Description
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen ...
Community Reviews
Content Warnings